Behr Paint Proclaims 2023 Colour of the 12 months Clean Canvas

Behr Paint Co. introduced its 2023 Colour of the 12 months, Clean Canvas, a hopeful and welcoming heat white that’s meant to encourage emotions of tranquility and renewal.

The transformative hue makes an enduring design assertion, whereas lending a singular versatility that clears the air and serves as a timeless basis for an array of décor types in any house, says the corporate.

“As we glance to 2023, we perceive that consolation will nonetheless be a driving pressure behind design selections and magnificence statements,” says Erika Woelfel, vice chairman of coloration and inventive providers at Behr. “Clean Canvas effortlessly provides a clear and welcoming clean slate that permits individuality and creativity to stream freely.”

New analysis carried out by the paint producer reveals that almost all U.S. owners need their house to be an area the place they will utterly unwind (92%) and imagine that it’s vital their house looks like an escape from on a regular basis stress (90%). Extra information from the examine reveals:

• A big majority of householders agree that the colour white makes them really feel constructive (77%) and even lowers their stress ranges (71%);
• Three-quarters of householders additionally agree that the colour white promotes leisure (75%), creates a way of calm (74%) and renewal (74%), and makes them really feel targeted (75%); and
• Sixty-three % of householders agree that the colour white is mood-boosting.

“White paint colours are our prime sellers at Behr,” says Jodi Allen, world chief advertising officer at Behr. “With so many choices to select from, we wished to highlight the one which we imagine is most versatile, and really the right shade of white for any challenge.”

Clean Canvas is accessible now, in Behr Dynasty, Behr Marquee, Behr Extremely, and Behr Premium Plus paint formulation, solely at The House Depot shops nationwide.